This was a project my professor and I came up with. We wrote down random words and I drew them at random. The words I drew were “Meringue” and “Sasquatch.” Now, I had to incorporate the color meringue and Sasquatch into my soap branding, thus came “Sasqwash Soaps.” After doing some research, I found that several regions had a different names for the Sasquatch. Each soap follows a region based on the ingredients and uses a pattern to identify the region; and each region has their own name for Sasquatch. The soaps are individually named by the different Sasquatch’s for the different regions, and inside each soap includes a little card that explains the origin or legend of each regional Sasquatch.
Type Packaging, Typography, Branding